One of the major issues that South Africa is facing right now is the long term effects of the Covid-19 lockdowns on our young school going children. One day of school missed takes more than 1 day to catch up on. What is there to support these children is this most vital stage of their learning? Who is helping the teachers and parents teach them? THRASS is!
“BIG ADS FOR SMALL BUSINESSES” Lunchtime Marketing with Kevin Britz and Craig Page-Lee chat to Mojaki Finger, educating South African teachers and parents through the THRASS Phonics Program. Mojaki is the MD THRASS LEARNING (Next Level Learning Pty Ltd) and is one of the 12 small businesses supported by the Hollard Insurance Big Ads for Small Businesses campaign.
Mojaki shares his experience from the first contact through to final selection and to being included in his own advertising campaign as well as some of the challenges and how he has been able to deliver and grow his business since the onset of the Covid pandemic. Lastly, we include how Mojaki does research on understanding consumers.