Audrey Naidoo connects with Andreas Schwab, Lead Expert Marketing Transformation in CEMA at BCG, all the way from Munich, Germany about… you guessed it marketing transformation in a digital age.
We uncover how to embrace tech and data; embedding the concepts into everyday culture by thinking digital first; making use of AB and multivariate testing and making continuous improvements to marketing approaches. Enjoy the Discussion.
The episode can be found here: https://talkdigitalza.co.za/episode-link/
