Marketing Transformation before our eyes | Andreas Schwab |#Let’s Talk Digital | Audrey Naidoo | #Digital

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Audrey Naidoo connects with  Andreas Schwab, Lead Expert Marketing Transformation in CEMA at BCG, all the way from Munich, Germany about… you guessed it marketing transformation in a digital age.

We uncover how to embrace tech and data; embedding the concepts into everyday culture by thinking digital first; making use of AB and multivariate testing and making continuous improvements to marketing approaches. Enjoy the Discussion.

The episode can be found here: https://talkdigitalza.co.za/episode-link/

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eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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