Marketing Misanthropy | #MarketingBiz with David Hood


BizRadio chats to David Hood about his personal journey into the marketing world, his association with the Global Marketing Network and his take and insights into what is known as Marketing Misanthropy.

David Hood is the GMN Online Community Director and has been instrumental in the development of Global CMO™ The Magazine. He is a proficient and experienced Competitiveness Strategist and an author of two books – ‘The Marketing Manifesto’ & ‘Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises’

MarketingBiz-on-BizRadioDavid Hood in conversation with BizRadio’s Grant Jansen
PODCAST | Click HERE to listen


A Shift in Belief Systems –  Once upon a time, we liked our customers. We valued them. But what we hear, see and yes, feel occasionally is a dislike for them. They are now seen as a necessary evil.

What happened? Was it when we – as growing companies, or just career-minded individuals slowly moving up the professional ladder – allowed our belief systems, including how we deal with other people, to be influenced and affected by a profound change; one that moved our personal focus from customer to company, from innovative and entrepreneurial sole-trader or SME thinking to embrace Corporate selfishness?

When did the customer or consumer, change from the very worthwhile and critical lifeblood of your company, to become an external nuisance?

What caused the change… Caused us to change? 

Read the full article here: Global CMO™ The Magazine

Don't be shellfish...Share on Reddit
0Tweet about this on Twitter
Share on Facebook
0Email this to someone
Share on LinkedIn


eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

scroll to top


Please enter the correct answer: *

Register | Lost your password?