Marketing is a sales enabler – modern marketing manifesto debate | Craig Page-Lee on #MoMaMa

Last week we spoke about the new “marketing manifesto” – marketingweek – Craig has taken the time to digest the manifesto and has a number of challenges that he raises. Firstly he feels that point 12 – Being commercial should actually be the first step in the marketing manifesto. Craig unpacks each of the suggested 12 steps and gives us his “on the ground” experience and interpretation of the manifesto.

Craig Page-Lee in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

Last weeks podcast: Street smarts & math men lead the pack | Craig Page-Lee

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