Marketing is a sales enabler – modern marketing manifesto debate | Craig Page-Lee on #MoMaMa

RetailBiz-On-BizRadio.png

Last week we spoke about the new “marketing manifesto” – marketingweek – Craig has taken the time to digest the manifesto and has a number of challenges that he raises. Firstly he feels that point 12 – Being commercial should actually be the first step in the marketing manifesto. Craig unpacks each of the suggested 12 steps and gives us his “on the ground” experience and interpretation of the manifesto.

RetailBiz-On-BizRadioCraig Page-Lee in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen

A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Last weeks podcast: Street smarts & math men lead the pack | Craig Page-Lee

Join Grant Jansen every weekday morning from 10 to noon for the Daily Biz on Biz Radio.

 

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle
Don't be shellfish...Share on Reddit
Reddit
0Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
0Email this to someone
email
Share on LinkedIn
Linkedin
eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

scroll to top

Login

Please enter the correct answer: *


Register | Lost your password?