BizRadio chatted to Darrell Kofkin – Global Marketing Networks Chief Executive about the changing face of Marketing in Africa and their role in assisting that change.
It is forecast that by 2020 …..
- Africa’s collective GDP will be in the region of USD$2.6 Trillion
- Africa’s consumer spending by 2020 will be $1.4 Trillion
- The number of African households with discretionary income will be 128 million
In the face of growing customer choice and market transparency, the rise in the empowered consumer, the influence of digital technologies, and the requirement for Marketing to deliver a demonstrable return on its investment, the shift in marketing in recent years has been profound. And given the forecasts above the role of today’s and tomorrow’s African Marketing Leaders is going to become ever more critical to the success of African business.
Darrell Kofkin in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
Follow @gmnhome Follow @darrellkofkin
African Sales and Marketing Professionals are therefore only going to become more critical to business success in Africa in the 21st century as international businesses enter Africa and as domestic organisations strives to develop products and services that appeal to their customers and aim to differentiate their offerings in the increasingly-crowded African marketplace.
As the Global Certification and Accreditation Body for Marketing Professionals, with over 30,000 members across the world already benefiting from membership of GMN, we are now inviting your organisation to become a GMN Corporate Member in Africa.
Corporate Membership will not only contribute towards a stronger Marketing Profession in Africa, but it will also help you retain your brightest marketing talent by enabling them to have access to the latest marketing practices worldwide, in so doing improving your organisation’s own marketing performance.
This is your opportunity to become part of the only global membership network dedicated to raising standards in marketing practice worldwide. Together we are a stronger profession; together we can achieve more – gmnhome
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