As the event kicks off today, we interviewed Catri Dickson just a few days ago to ask her what are some of the main attractions and themes for this years Media Tech Africa, they inlude:
A drone cage exhibition which will showcase the best cameras and drones the industry has available. Leading operators in the field will discuss operating within the current legislation and the impact of drone usage in film and broadcasting production, as well as how they might influence production or desired treatment. Best drone practice guidelines will also be covered.
Timeslice Cinematography’s experienced pilots, safety managers and a flight operations manager will be on hand at the Drone Cage to field any drone filming related questions.
What do you get when you combine the most creative minds in the media and entertainment technology industry with the hottest trailblazing technology? Mix in high energy music; a dancer, powerful lighting, projection stances, and pixel mapping and you have a taste of Mediatech Africa’s Black Box. A first for the show – this fully automated light and visual experience is set to be a show stopper that demonstrates how ideas can be brought to life using the latest tech.
A collaborative effort between 10 suppliers and eight manufacturers; the bulk of the production is being directed by Joshua Cutts and Christ Bolton from Visual Frontier. There will be six shows on the hour for the entire show duration and each performance will be followed by a 30 minute interactive presentation; a learning experience that details what went into creating the seamless synchronicity and pin point accuracy of the show, the tech and design elements and how to create decent workflows in design.
According to Mediatech show director Simon Robinson, nothing like it has ever been done at the show before. “Prepare to be amazed. The way Visual Frontier has taken large amounts of technology and scaled it down to focus the audience’s energy on single points, with incredible accuracy, is quite awe inspiring. This show demonstrates, yet again, the magnitude of South Africa’s talent in this industry. Some of the country’s best lighting and show designers have contributed to the show’s development and we are incredibly proud to showcase this event.”
The era of alternative realities – Virtual Reality (VR) and Augmented Reality (AR) – is taking over and what was once considered the future is now here. Previously limited to the realm of gaming – VR technology is no longer classified as emerging technology and by the end of 2016, widely held opinion was that VR was an established part of the now. One that’s finding its way into all spheres of life, private and commercial, but predominantly in broadcast and content delivery, including marketing and advertising, events, training and education, and narrative film making.
Early adopters have been predicting a collective slide into a VR-enhanced world for years. Founder of Facebook, Mark Zuckerber, predicted: “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.” His forecast was on point and is further supported by research that confirms VR’s potential for emotional engagement. A study by ad tech firm YuMe and research firm Nielsen found VR elicited 27% higher emotional engagement than in a 2D environment and 17% higher emotional engagement than a 360-degree video on a flat screen. Adding to this, VR viewers were emotionally engaged 34% longer than when they viewed the same content in 2D and 16% longer than when they watched it in 360-degree video on a flat screen.
Mediatech Africa show director, Simon Robinson says, that the adoption of this technology has been extremely rapid and the potential user base is massive; anyone who owns a smartphone is a potential end user. “Whether using the technology as intended by full immersion or just viewing in 360 [essentially a byproduct of the technology] – users are driving this tech category through sheer mass demand.”
Catri Dickson in conversation with eBizRadio’s Nick von Stein
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