Annually Ask Africa releases their PAMRO report conducted by Dr. Amelia Richards. She chats to BizRadio and takes us through the finding of the last report with a key focus on the African consumer and Media audiences in Africa. Over the past decade, African economic output has more than tripled.
Dr Amelia Richards in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
Some key facts about Africa:
- 54 Sovereign states
- 1 billion people
- 7 African countries among the 10 fastest growing economies in the world 2012-15
- 3 of the top 5 fastest growing investors into new projects in Africa are African
- 20% compound growth in Foreign Direct Investment (FDI) projects 2007-11
- US$2 trillion Africa’s collective GDP (more than India, less than Brazil)
- US$85 billion funding for African infrastructure in 2010
To view some key points in the 2012 PAMRO report just click on the PDF below
PAMRO Conference Country Activity Report 24 August 2012
Latest news from Ask Africa: Andrea Rademeyer named Africa chair of WIN/GIA International
Andrea Rademeyer CEO of Ask Afrika was appointed Africa Chair of WIN/GIA International, at their 66th annual conference in Rome. The World Independent Network/ Gallup International Association (WIN/GIA) is a worldwide body representing market research and polling. It is made up of the 72 largest independent market research and polling firms in their respective countries.
Founded by Rademeyer 18 years ago, Ask Afrika is the largest independent market research company in South Africa. Their inclusion in this network presents an opportunity to participate in a number of global surveys and provides Ask Afrika clients with access to customisable global products. Rademeyer did her Masters thesis on the role of research in modern business, she is a registered research psychologist with the South African Marketing Research Association and the Health Professions Council of South Africa.