After explosive growth, Laura Roeder’s business began to plateau and, growth stagnated and then declined. The size of her team was not aligned to the lack of growth they began to experience. So she started to make significant changes that most founders just wont commit to. Laura began to consider the size of her team, the location of her startup and life, the kind of business outcome she was hunting for and everything else in her power to change.
What unfolded is a riveting story of shifted startup perspective, grit and determination from an impressive founder you’ve probably never heard of but need to get to know. Laura was the founder and CEO of MeetEdgar and is now the founder and CEO of Paperbell. She has been an independent entrepreneur since the age of 22 and her story is going to shift the way you see your business.