How are KFC South Africa exploring their e-commerce capability?
Audrey Naidoo, #LetsTalkDigital connects with Nicolas Duminy, Director Digital & eCommerce: KFC South Africa at Yum! Restaurants International. KFC have ramped up on their transformation strategy that has grown more pressing due to needs driven by the coronavirus pandemic.
The key focus point for Yum Brands is the continued acceleration of their digital and technology initiatives across the globe, all geared toward providing customers with new and seamless ways to access their brands.
This means strengthening their ability to grow sales at a faster pace and bringing in strong diverse tech talent. Nic shares with us KFC’s e-commerce journey to date focusing on tech, data, processes and people.
Take a listen and don’t forget to share.