Loyalty and rewards programmes; are they designed for you or for your clients? What should a loyalty programme be? How much of your data are they investigating to be able to push your more product?
Kevin Britz and Craig Page-Lee, host of Lunchtime Marketing & Leadership, take a deep dive into the loyalty and rewards programmes. Often these programmes benefit the company and make it very difficult for the consumer to actually achieve rewards and benefits. For many consumers all we see is how the brand has launched a rewards programme that is designed to look good, but does not reward the consumer. Lets delve into this……
