Global consumer demand for video content over the Internet is borne out by the fact that over 800 million unique users visit YouTube each month, watching in excess of 4 billion hours of video. Interestingly, 70% of YouTube traffic comes from outside the US. Currently 25% of global YouTube views come from mobile devices with people watching one billion views a day on YouTube mobile.
Traffic from mobile devices tripled in 2011. In the USA approximately 8% of mobile video is now watched on tablets and / or smart phones.
YouTube, although the largest distributor of online video, is by no means the only distributor of online video, attesting to the significant consumer demand for video worldwide.
As the cost of smart phones and data continue to fall, the consumption of online video content (including mobile devices) globally continues to grow at exponential rates. The consumption of online video on mobile devices has been fuelled by ever improving phone technology and increased mobile data speeds in the developed economy.
Developing markets have however been left behind in the great digital divide due in part by the cost of smartphones but more importantly by the connection the phone has to the Internet. Currently streaming video only delivers an acceptable experience on 3G or faster networks. These Networks are next generation networks and are not unlikely to have great penetration in developing markets.
Whilst mobile phone penetration in developing markets such as India, Indonesia, China, Brazil and Africa continues to grow at exponential rates, access to the internet, and in particular access to video on the internet is constrained by use experiences of slow download speeds which results in consumer frustration and subsequent disuse.
Tuluntulu has developed and patented unique ARTIST streaming technology that extends the reach of mobile video to smartphones utilising the Android operating system connected via low bandwidth or congested environment allowing for uninterrupted video streaming on current generation networks.
The ARTIST technology is unique and only Tuluntulu can deliver on EDGE below 85kbps. This technology gives the Tuluntulu a technological advantage, particularly in developing countries, thereby positioning Tuluntulu as the gateway to mobile content distribution in the underserviced developing world.
Tuluntulu is a content distribution platform for mobile phones. It is designed to meet the challenges of the developing world’s congested mobile networks and low-bandwidth environments.
It offers users an affordable, uninterrupted viewing experience. Content creators and advertisers have access to a potential audience of millions and the opportunity to create streamed channels that serve unique content to consumers.
Tuluntulu’s platform, Adaptive Real-time Internet Streaming Technology (ARTIST) has been in development for over six years.
It is the product of a consortium of researchers and engineers from the Council for Scientific and Industrial Research (CSIR), the University of Cape Town (UCT), and East Coast Access (Pty) Ltd (ECA), a BEE Internet service provider.
The Technology Innovation Agency (TIA) supported the consortium with R14,5 million funding. Media entrepreneur Pierre van der Hoven created the company Tuluntulu to take the platform to market. The purpose-built company holds the licence to ARTIST, which has been patented in several countries across the globe.
Pierre has over 20 years experience in the media industry. He is a qualified Chartered Accountant and Chartered Marketer. His MBA (Henley) thesis focused on the international media business.
It all started at the South African Broadcasting Corporation (SABC), where he occupied various financial and strategic positions, which gave him experience across all broadcasting, technology and content disciplines.
And then the entrepreneurial drive took over … he is a founder of a number of media companies including eTV (the only commercial free-to-air television in South Africa), YFM (the largest regional radio station in South Africa), Yarona FM (a regional radio station in Botswana), and Three Blind Mice Communications (a digital signage company). TBM at the time pioneered digital signage using satellite-multicasting (Video over IP). TBM won numerous awards, and Pierre was appointed by the SA Government as an innovation ambassador.
The convergence space led him back into broadcasting, and multiple platform content distribution (TV, mobile, internet). In 2007 he started a destination marketing company, Southern Africa Direct, marketing the Southern African region across multiple platforms using video. The first distribution channel was a 24/7 TV channel on SKY (UK), broadcasting a mixture of lifestyle and culture, travel and tourism, business and public affairs information. The other primary distribution was with online video (streaming and on-demand).
In early 2010, he re-started a consultancy business called Baobab International focusing on the Web 2.0, social media, and online video as well as the media and travel / tourism industries. In March 2011 Pierre was part of the team that launched Southern Africa Report – an online bulletin of political and economic intelligence.
In January 2012 Pierre launched Tuluntulu.