If your show-room experience sucks then consumers will buy elsewhere! | #RetailBiz with Craig Page-Lee

Over the past couple of weeks, Craig Page-Lee, MD – Posterscope SA offers some key insights into two concepts that are becoming more prevalent and important for brands to understand, ROPO (Researching-Online-Purchasing-Offline) and Show-rooming (In-store research leading to online purchase).

The amount of research currently being conducted about online shopping trends is limitless, but the “show room” in a real world environment always needs to be a key focus for brands. Craig unpacks this in detail and shares his insights into practical ways that brands can do this.

Craig Page-Lee in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

• About the Author
• Latest Posts

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

• Private equity fund takes the lead at transformative 4IR start-ups | #eBizEntrepreneur | Brett Dawson | Podcast - February 18, 2020
• Streaming content in 2020; the RSA context | #eBizInsights | Richard Lord | Podcast - February 14, 2020
• Search Engines prioritise user experiences in 2020 | #eBizInsights | Marcus Matsi - February 13, 2020
• Hive Digital Media’s Spectrum Roadshow| #eBizWires - February 13, 2020
• 2020 : The most important SONA since 1994 | #ebizradio #Opinion | Mike Abel - February 13, 2020
• Smoking in the Workplace: 21st Century edition | #eBizInisghts | Nicol Myburgh | Podcast - February 12, 2020
• iOCO achieves AWS End User Computing Competency status | #eBizInsights | Podcast | Richard Vester - February 6, 2020
• New examples of Customer-experience innovation with Dentsu Aegis| #eBizWires - February 6, 2020
• How Blockchain Technology Can Change Financial Management In Africa | #eBizInsights - February 6, 2020
• Spectrum: South Africa’s own innovative local video streaming platform | #eBizWires - February 5, 2020