If your show-room experience sucks then consumers will buy elsewhere! | #RetailBiz with Craig Page-Lee

Over the past couple of weeks, Craig Page-Lee, MD – Posterscope SA offers some key insights into two concepts that are becoming more prevalent and important for brands to understand, ROPO (Researching-Online-Purchasing-Offline) and Show-rooming (In-store research leading to online purchase).

The amount of research currently being conducted about online shopping trends is limitless, but the “show room” in a real world environment always needs to be a key focus for brands. Craig unpacks this in detail and shares his insights into practical ways that brands can do this.

Craig Page-Lee in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

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