Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other. It can help a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.
Lunchtime Marketing with Kevin Britz and Craig Page-Lee unpack what brand architecture is and is not, and how to build on that plan that creates clarity – particularly in this digital world.
