How Social Networks expose you… | #eBizTechno | Arthur Goldstuck

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A recent Kaspersky Lab survey has revealed that although many people use social networks to communicate, most of them don’t understand the risks involved, especially when using a mobile device.

According to a Kaspersky Lab and B2B International survey, only a small number of respondents understand the risks associated with active use of social networks. At greatest risk are those who use mobile devices to access social networking sites.

The survey shows that communication via social networks is one of the most popular activities on the Internet. Overall, social networking was the third most popular activity after checking email and reading, and was even more popular on mobile devices – ranking second.

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At the same time, in South Africa, 75% of the survey respondents do not think they are of any interest to hackers or do not even think about this issue. 13% of respondents discuss private information with strangers, while another 20% of those surveyed use social networks to share information they would never disclose in real life. Furthermore, 18% of respondents enter their data to online accounts while connected to public Wi-Fi. Only 19% think they reveal more personal information than they should on social networks, and only 4% of respondents include their social network credentials in the list of three types of information they are most afraid of losing.

Says Arthur Goldstuck, managing director of World Wide Worx; “Our latest social media study shows that of the total 11.8 million Facebook users in South Africa, 2-million are new users on Facebook in the past year and of the 6.6 million Twitter users in South Africa, 1,1-million are newcomers to Twitter. In most cases, these new users – as well as many of the existing users – have no idea what threats await careless users of social networks.”

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Careless user behaviour can lead to unpleasant consequences. Attackers often look through social networks searching for information inadvertently left by the user. This information may help them in committing a crime: email addresses can be used for fraudulent schemes; some information may help them break a password or identify a user location and much more. In turn, access to a user account can give cyber criminals even more opportunities, including sending malicious links and files to the target’s “friends”, stealing personal data that will later be sold on the black market, etc.

Statistics show that hacker interest in social networks is not dying out. According to Kaspersky Security Network data, in 2013 Kaspersky Lab products blocked more than 600 million attempts to visit a phishing (fake) page and over 35% of these sites imitated social networking sites. The survey also shows that 50% of users in South Africa faced suspicious messages asking them to follow an unknown link or download a potentially malicious file, and 25% of users received emails sent allegedly by a social network in an attempt to obtain their credentials.

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To avoid falling victim to fraudsters on social networks, users are recommended to follow a few simple rules:

·         Use strong passwords for your accounts and disable the auto-complete function, especially if you log in from your smartphone or tablet;

·         Restrict the amount of information you share on the network; divide your “friends” into groups so that you can share something very personal only with those you really trust;

·         Do not download files, do not follow the links if you are not sure who has sent them and why;

·         Before you enter your credentials, make sure it is not a fake page created in order to get your username and password;

·         Try to use a secure connection if possible, do not enter your login and password when connecting to the first hotspot you come across;

·         And most importantly, make sure the device you use to enter a social network is well protected: use a password to access the device and a reliable security solution.

For example, the next generation security solution for home users, Kaspersky Internet Security – multi-device 2015, recently launched in South Africa by Kaspersky Lab and is capable of protecting multiple devices, be it computers running Microsoft Windows, Apple OS X or smartphones and tablets based on Android, iOS and Windows Phone. The Anti-phishing module on all of these platforms checks the sites the user opens and verifies the authenticity of certificates, preventing the user from falling victim to fraudsters. In addition, the owners of Windows, Android and OS X devices are protected from any attempts to steal their credentials by using malicious software, be it keyloggers intercepting usernames and passwords or Trojans “creating” extra fake fields on legitimate websites. In addition, Kaspersky Internet Security checks the Wi-Fi connection and warns if it is not securely protected and could be used to steal personal data.

 

* Follow Gadget on Twitter on @GadgetZA

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Arthur Godlstuck in conversation with eBizRadio’s Nick Snow
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Follow Gadget on Twitter on @GadgetZA

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eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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