From Insight to Action – extracting more value from Market Research | #MarketingBiz


We look at one of the often misunderstood and undervalued assets that we as Marketeers own: a deeper understanding of consumer behaviour. It is nearly impossible to even start defining a marketing strategy without a solid fact base, but as markets become more dynamic – customer segmentation is becoming more challenging. First we look at the service provider perspective to understand how they deal with these issues – Ulrich Meyer-Hoellings chats to Caroline Henne from GfK in Germany –

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Join Grant Jansen every weekday morning from 10 to noon for the Daily Biz on Biz Radio.


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