From Insight to Action – extracting more value from Market Research | #MarketingBiz

MarketingBiz-on-BizRadio.png

We look at one of the often misunderstood and undervalued assets that we as Marketeers own: a deeper understanding of consumer behaviour. It is nearly impossible to even start defining a marketing strategy without a solid fact base, but as markets become more dynamic – customer segmentation is becoming more challenging. First we look at the service provider perspective to understand how they deal with these issues – Ulrich Meyer-Hoellings chats to Caroline Henne from GfK in Germany – www.gfk.com

Podcast | Click HERE to listen

Join Grant Jansen every weekday morning from 10 to noon for the Daily Biz on Biz Radio.

 

Don't be shellfish...Share on Reddit
Reddit
0Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
0Email this to someone
email
Share on LinkedIn
Linkedin
eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

scroll to top

Login

Please enter the correct answer: *


Register | Lost your password?