A Unique Selling Proposition (USP) is a crucial aspect of any business that sets it apart from its competitors. It is the factor that makes a business memorable, trustworthy and desirable to its target market. Once a business owner has discovered their USP, they can offer their clients real and tangible guarantees that give them a competitive edge. These guarantees not only show confidence in the business and its offerings, but they also provide a sense of security and peace of mind to the clients, leading to increased customer satisfaction and loyalty.
Join Bjorn Salsone and action business coach, Christian Harbeck and find out how you can find your own USP and from their be able to offer your clients real guarantees when they engage your business.
If you missed any of the previous sessions – click here.