Today, Nic talks to Terry Behan about consumer trends throughout Africa:
Terry Behan’s book, Connect with the Continent – inspired by five years of constant travel across Africa to establish new brands – provides practical insights for brands trying to figure out how to gain access to Africa’s markets. It also highlights how existing businesses can grow and protect their brands on this exciting and dynamic continent.
“Much has been said about the opportunities present across Africa, but the realities on the ground can be quite different, leaving the would-be investor and brand builder confused as to what to do. I wrote this book to demystify how to go about building a brand in these intriguing markets. How to connect with the trends and social movements that are defining the brand and media landscape across the continent,” says Behan.
Connect with the Continent retails for R 115.00 and can be purchased or ordered from leading retail bookstores, including Exclusive Books, Bargain Books, Wordsworth and Reader Warehouse. It is also available online: loop.co.za or kalahari.com.
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