#BizInsight with Brendon Ogilvy the regional MD of Effective Measure Middle East Africa:
Brendon gave us a great overview of who Effective Measure is and the services they provide to the digital industry and measurement of websites through a unique coding technology solution that collects data and demographics via digital surveys – the information is then placed on a dashboard that can be used by media agencies, planners, advertisers & publishers to understand where a specific audience is. Brandon also explained how the measurement is taken and processed.
Brendon shared some great insights into the main international online trends – the movement away from just focusing on click throughs to focusing on the impact and reach behind campaigns and online processes – thus moving away from quantitative tracking to more qualitative tracking of campaings in the online space.
Podcast | Click HERE listen
For more information on Effective Measure and what they offer go to: www.effectivemeasure.com
— Effective Measure (@e_measure) November 1, 2012
- The marketing story behind The Good Things Guy |#KevinBritz |#Brent Lindeque |#BjornSalsone |#Marketing | #Podcast |#ebizradio - October 22, 2020
- Are you feeling overwhelmed by ONLINE SELLING? | Shelley Walters |#Sales |#Podcast - October 21, 2020
- Reverse Engineering Agency FTE Models |#LetsTalkDigital | #AudreyNaidoo |#Podcast | Shaneel Singh | MediaCom | Julian Mountain | GroupM - October 21, 2020
- COVID, a key catalyst for collective philanthropy |#PayItForward |#IPASA - October 20, 2020
- Do you have the mental endurance to do this thing called life and business |#LTC | #KevinBritz | Cobus Visser |#Coaching |#Podcast |#ebizradio - October 20, 2020
- Syncrony’s GreenLine adds trust to the bottom line | #eBizWires - October 20, 2020
- CORONAVIRUS: COMPLACENCY IS SOUTH AFRICA’S BIGGEST CHALLENGE | #eBizWires - October 20, 2020
- Parenting digitally connected children |#OneEyedMan |#MikeStopforth | Dean McCoubrey |#digital |#ebizradio - October 19, 2020
- From a truck helper to the head of Sales |#LTL |#KevinBritz | Naomi Basson | Romeo Langenhoven | #Leadership | Coca Cola South Africa |#Podcast - October 19, 2020
- Hussling on the side: How Moonlighting became the new normal | #eBizFinance | Sylvia Walker | Podcast - October 19, 2020