Effective measurement online | #BizInsight with Brendon Ogilvy the regional MD of @e_measure

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#BizInsight with Brendon Ogilvy the regional MD of Effective Measure Middle East Africa:

Brendon gave us a great overview of who Effective Measure is and the services  they provide to the digital industry and measurement of  websites through a unique coding technology solution that collects data and  demographics via digital surveys – the information is then placed on a dashboard that can be used by media agencies, planners, advertisers & publishers to understand where a specific audience is. Brandon also explained how the measurement is taken and processed.

Brendon shared some great insights into the main international online trends – the movement away from just focusing on click throughs to focusing on the impact and reach behind campaigns and online processes – thus moving away from quantitative tracking to more qualitative tracking of campaings in the online space.

Podcast | Click HERE listen

For more information on Effective Measure and what they offer go to: www.effectivemeasure.com

 

 

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eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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