#BizInsight with Brendon Ogilvy the regional MD of Effective Measure Middle East Africa:
Brendon gave us a great overview of who Effective Measure is and the services they provide to the digital industry and measurement of websites through a unique coding technology solution that collects data and demographics via digital surveys – the information is then placed on a dashboard that can be used by media agencies, planners, advertisers & publishers to understand where a specific audience is. Brandon also explained how the measurement is taken and processed.
Brendon shared some great insights into the main international online trends – the movement away from just focusing on click throughs to focusing on the impact and reach behind campaigns and online processes – thus moving away from quantitative tracking to more qualitative tracking of campaings in the online space.
Podcast | Click HERE listen
For more information on Effective Measure and what they offer go to: www.effectivemeasure.com
— Effective Measure (@e_measure) November 1, 2012
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