Technology might not have changed our basic human genetic makeup, but it shapes the fabric of the social body with which we interact on a day-to-day basis. Ask Afrika, South Africa’s largest independent market research company recently conducted the E-Tech living Index, where they assessed South African’s usage of technology and the most popular brands among South Africans.
BizRadio’s Grant Jansen in conversation with Ask Afrika’s Client Services Director, Dr Amelia Richards.
Podcast | Click HERE to listen
The E-Tech living results focused on 23 product categories and 162 different brands, and were weighted accordingly to the specific E-Tech lifestyle statements:
•55% of South Africans look for something unique and different when they choose electronic products.
•54% seek out electronic items with the most advanced functional features.
•South African can be described as informed taxpayers and 52% do extensive research before purchasing electronic items.
•It’s an individual decision with 50% of consumers that perceive electronic items as a strong reflection of personal style and status.
Brand Ranking:
| Brand |
Ranking |
| LG |
1 |
| Samsung |
2 |
| Sony |
3 |
| Woolworths |
4 |
| Look and Listen |
5 |
| Mecer |
6 |
| Acer |
7 |
| Canon |
8 |
| Pick ‘n Pay |
9 |
| CNA Bookshop |
10 |
| Edgars |
11 |
| Kodak |
12 |
| MTN |
13 |
| Nokia |
14 |
| Sony PSP |
15 |
| Truworths |
16 |
| Dell |
17 |
| Hewlett Packard |
18 |
| Makro.com |
19 |
| Vodacom |
20 |
Join Grant Jansen (@Kapetonian) every weekday morning from 10 to noon for the Daily Biz on Biz Radio. Stay in touch with Grant at @Biz_Radio on twitter, Biz_radio on Skype and [email protected] to mail him.
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