Facebook Twitter Instagram
    Thursday, June 1
    Facebook LinkedIn
    Login
    eBizRadio.com Online RadioeBizRadio.com Online Radio
    • Home
    • Listen Live!
    • Podcast
    • Categories
      • Biz Entrepreneur
      • Biz Insight
      • Biz Opinion
      • Biz Research
      • Biz Trends
      • Biz Wires
      • Marketing Biz
      • Motoring Biz
      • Productivity Biz
      • Retail Biz
      • Techno Biz
      • Travel Biz
      • Tales from my Stethoscope
    • Advertise/Contact
    Trending
    • Empowering Disadvantaged Communities: The Positive Psychosocial Impact of Social Workers | #Socialworkers | #Insight | Elsie Lekana | The Love Trust
    • Stay ahead of the game: How AI can help SMB retailers compete | #BusinessFunding | #Insights | #AI | Steven Heilbron | Capital Connect
    • Market it like Taylor Swift | #Insights | #Marketing | Lunchtime Marketing | Kevin Britz | Craig Page-lee | #Podcast
    • The Plant Powered Show | #LiveEvent | #Health | #Wellness | #Entrepreneurs | Bjorn Salsone | Heidi Warricker | CT & JHB
    • No Child Should Be Left Behind | #Insights | #ECD | #Education | Afrika Tikkun Bambanani | Tessa Forman | Kelebogile Mogapi | Lindi Tshabangu
    • 14 Things You Didn’t Know About Kasi Businesses and the Law | #Insight | #Kasi | #Business | iKhokha
    • Putin coming to SA | #News | The Week that Was | Kuhle Tshabala | #Podcast
    • The Nokuphila School’s Pen-Pal Programme Transcends Distance and Cultural Divides | #Insight |#Education | The Love Trust
    eBizRadio.com Online RadioeBizRadio.com Online Radio
    Home»Article»DREAM BODY BRAND EMBARKS ON A BRAND EVOLUTION | #ebizradio | #entrepreneur | Steve Mululu
    Article

    DREAM BODY BRAND EMBARKS ON A BRAND EVOLUTION | #ebizradio | #entrepreneur | Steve Mululu

    eBizRadioBy eBizRadioJune 21, 2016Updated:June 21, 2016No Comments3 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Dream Body Fitness, the highly successful health and wellness centre based in Sunninghill, Johannesburg is embarking on a brand evolution updating their image to align with the needs of current and future clients while incorporating a growing offering to accommodate their expansion into new markets and has renamed to Dream Body, their aim is to achieve a more national reach while still providing the supreme quality they currently offer.

    dream body fitness

    Dream Body, has achieved unprecedented success since its conception in offering clients the tools and expertise to train with purpose in pursuit of specific, measurable and achievable goals. “Most people struggle to lose weight because they focus on fitness and not on their health” says Steve Mululu, fitness entrepreneur and owner of Dream Body. Steve says his business is doing incredibly well and this is because unlike other gyms, Dream Body focuses on fitness in conjunction with wellness.

    The brand has achieved clear and precise positioning in the market and, due to its current growth phase, plans to expand to become the umbrella brand Dream Body that will house the sub-brands fitness, nutrition and café. Dream Body understands that a revised positioning will give them clearer differentiation against competitors and enable them to grow their market share while still accommodating differences in their core customer profiles.

    Steve Mululu, fitness entrepreneur & owner of Dream Body
    Steve Mululu, fitness entrepreneur & owner of Dream Body

    The Brand Breakdown:

     Dream Body – The umbrella brand will provide the audience with relevant information and clear motivation; guiding them to a healthier lifestyle. Standing for health and fitness and expressing itself through strong imagery and passionate wording.

    Dream Body Fitness – Currently the leading sub-brand, Dream Body Fitness will focus on personal attention and cost effectiveness – all the pain, all the gain, all of the time and at no additional cost. Adopting the tag line “Find your greatness” Dream Body Fitness will offer solutions, promotions and communications to a market segmented into beginners, intermediates and advanced.

    Dream Body Nutrition – Although still a small section in the Dream Body stable, Dream Body Nutrition has great selling points and potential. Focussing on beginner and intermediate clients they plan to rely on personal, in-store attention to create loyalty to the brand.

    Dream Body Café – Understanding people are short on time and energy, Dream Body Café will be promoting healthy, free-range, whole foods to their in-gym clients and the surrounding office parks – healthy food that tastes good and can be eaten on the go.

    By combining a variety of different advertising channels, both traditional and digital, and evolving their logo to a simpler, more edgy design, the Dream Body brand has ambitions to become a household name in fitness and nutrition sending its clients on a journey of self-discovery, providing them with the tools to change their lives through nutrition and exercise and standing firm in its pay-off line, “Changing bodies. Changing lives”

    dream body logowww.dreambodyfitness.co.za

     

     

     

     

    Post Views: 5,092
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    eBizRadio
    • Website

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

    Related Posts

    Empowering Disadvantaged Communities: The Positive Psychosocial Impact of Social Workers | #Socialworkers | #Insight | Elsie Lekana | The Love Trust

    May 30, 2023

    Stay ahead of the game: How AI can help SMB retailers compete | #BusinessFunding | #Insights | #AI | Steven Heilbron | Capital Connect

    May 29, 2023

    Market it like Taylor Swift | #Insights | #Marketing | Lunchtime Marketing | Kevin Britz | Craig Page-lee | #Podcast

    May 25, 2023

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    STREAMING 24/7

    The Stream is up 24/7 with a few exceptions for maintenance. We focus on business news and inisghts for the African Marketplace

    If you miss anything on the live STREAM, don’t worry as all our interviews are all available for download as PODCASTS and you can SHARE them with your network – it’s FREE!

    Contact us: 063 002 5148

    Our Most Recent Podcasts
    eBizRadio.com Online Radio
    eBizRadio.com Online Radio
    Market it like Taylor Swift | #Insights | #Marketing | Lunchtime Marketing | Kevin Britz | Craig Page-lee | #Podcast
    00:00 / 39.24
    RSS Feed
    Share
    Link
    Embed
    • Market it like Taylor Swift | #Insights | #Marketing | Lunchtime Marketing | Kevin Britz | Craig Page-lee | #Podcast

      Market it like Taylor Swift | #Insights | #Marketing | Lunchtime Marketing | Kevin Britz | Craig Page-lee | #Podcast

      May 25, 2023 • 39.24

      What could we learn from Taylor Swift? She has solidified her position as one of the most influential artists in music history.  She also showcases remarkable business acumen, offering invaluable lessons to the eCommerce industry from her entrepreneurial journey. Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing, delve into…

    • The Plant Powered Show | #LiveEvent | #Health | #Wellness | #Entrepreneurs | Bjorn Salsone | Heidi Warricker | CT & JHB

      The Plant Powered Show | #LiveEvent | #Health | #Wellness | #Entrepreneurs | Bjorn Salsone | Heidi Warricker | CT & JHB

      May 25, 2023 • 18,20

      Seeking too live and enjoy a healthier, more conscious and sustainable lifestyle with a smaller environmental footprint, The Plant Powered Show features top chefs and mixologists hosting live cooking demos and masterclasses, health and wellness experts, a marketplace filled with plant-based food, drink and lifestyle products to test, sample and…

    • No Child Should Be Left Behind | #Insights | #ECD | #Education | Afrika Tikkun Bambanani | Tessa Forman | Kelebogile Mogapi | Lindi Tshabangu

      No Child Should Be Left Behind | #Insights | #ECD | #Education | Afrika Tikkun Bambanani | Tessa Forman | Kelebogile Mogapi | Lindi Tshabangu

      May 23, 2023 • 16.50

      Why does Early Education Matter? The first 5 years of a child’s life have so much to do with how the next 80 turn out. The most vital and informative years of a child’s development is between birth and 6 years old. Lindi Tshabangu, host of Word of Mouth on…

    • Putin coming to SA | #News | The Week that Was | Kuhle Tshabala | #Podcast

      Putin coming to SA | #News | The Week that Was | Kuhle Tshabala | #Podcast

      May 19, 2023 • 15.21

      Putin is set to visit South Africa! Will he or wont he be arrested? Zandile Khumalo sobs during her testimony in court. Lets take a listen to the news making headlines this week with Kuhle Tshabala. Top stories: # Former acting Johannesburg mayor Kenny Kunene spent his days focusing on…

    • WE WILL ROCK YOU | #Theatre | #Music | Breakfast Brunch | Bjorn Salsone | #Podcast

      WE WILL ROCK YOU | #Theatre | #Music | Breakfast Brunch | Bjorn Salsone | #Podcast

      May 12, 2023 • 25:10

      After unavoidable postponements owing to COVID-19 regulations, the brand-new production and major world tour of Queen and Ben Elton’s multi award-winning rock musical We Will Rock You featuring an all-South African cast, crew and band began in Manila, The Philippines in October 2022.  After touring Asia this hit musical opened in South…

    • Exploring the possibilities of blockchain for marketers | #Insight | #Blockchain | #Marketing | Alex Pryor | Dentsu Wisdom

      Exploring the possibilities of blockchain for marketers | #Insight | #Blockchain | #Marketing | Alex Pryor | Dentsu Wisdom

      May 8, 2023 • 26:52

      One of the largest challenges for banks, financial institutions and FinTech companies is the need to stay relevant. To do so, we need to bring back the trust, give customers access to financial vehicles they never had access to before utilising this blockchain technology and look at what we can…

    • Book your next travel expedition in Tanzania | #Travel | #Entrepreneur | Lindi Tshabangu | Godlisten Moshi | GM Expeditions

      Book your next travel expedition in Tanzania | #Travel | #Entrepreneur | Lindi Tshabangu | Godlisten Moshi | GM Expeditions

      May 1, 2023 • 12.28

      The travel industry is booming and if you have ever thought of going to Tanzania or Zanzibar then let entrepreneur Godlisten Moshini be your host. Lindi Tshabangu connected with co-founder of GM Expeditions, Godlisten Moshini to find out more about his entrepreneurial journey and why travel and tourism and how…

    • Predicting tomorrow TODAY with Zeitgeist - dentsu data | #Insight | #Technology | dentsu wisdom | Megan Sayle | Sechaba Molefe

      Predicting tomorrow TODAY with Zeitgeist - dentsu data | #Insight | #Technology | dentsu wisdom | Megan Sayle | Sechaba Molefe

      Apr 13, 2023 • 18:11

      Ask yourself this….as a marketer, brand specialist, content creator are you able to track in realtime how your campaign and concepts are landing and sitting with your consumers? Impossible I hear you say, but you would be mistaken. Now with Zeitgeist by dentsu data you can. Zeitgeist is a proprietary…

    • Luscious Lip Lessons | #Entrepreneur | #Business | #WordOfMouth | Lindi Tshabangu | Luyanda Ketelo | Luyanda Kosmetics

      Luscious Lip Lessons | #Entrepreneur | #Business | #WordOfMouth | Lindi Tshabangu | Luyanda Ketelo | Luyanda Kosmetics

      Apr 12, 2023 • 21:36

      Fiery, fierce, female and only 21, Luyanda Ketelo is driven and ambitious and setting ‘lips a gloss’ across South Africa. Lindi Tshabangu, host of our Entrepreneur Show – Word of Mouth, caught up with founder of Luyanda Kosmetics, Luyanda Ketelo to find out what keeps this entrepreneurs flame ablaze. To…

    • Dividing to multiply in your business | #Business | Business Brunch | Bjorn Salsone | Christian Harbeck | #ActionCoach | #Podcast

      Dividing to multiply in your business | #Business | Business Brunch | Bjorn Salsone | Christian Harbeck | #ActionCoach | #Podcast

      Apr 6, 2023 • 21.01

      How do you divide to multiple in your business? Today we take a look at Leverage in your business and how you can divide your time and efforts to maximize your output and spur your growth. Bjorn Salsone is joined by Christian Harbeck, Action Coach and this week we start…

    • What are the key Advertising & Communication Trends going into Q2 of 2023 | #Marketing | #Advertising | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      What are the key Advertising & Communication Trends going into Q2 of 2023 | #Marketing | #Advertising | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Apr 3, 2023 • 40:06

      Did you know that 60% of marketing leaders will invest more in digital advertising tools and technology in 2023? Discover how the world’s biggest brands are approaching their digital advertising strategies and budgets in 2023. The biggest challenges brands are facing in 2023 How marketing leaders are planning their budgets…

    • I'm a loner, but I'm in marketing and business | #Entrepreneur | #OOH | #Marketing | Lindi Tshabangu | Lindokuhle Mnguni | #Podcast

      I'm a loner, but I'm in marketing and business | #Entrepreneur | #OOH | #Marketing | Lindi Tshabangu | Lindokuhle Mnguni | #Podcast

      Apr 3, 2023 • 20.23

      At the age of 11 he started his first business selling ice, today he leads in both the property and competitive OOH space. Lets meet Lindokuhle Mnguni. Growing up on the streets of Soweto to moving into boardrooms and leading innovation in the OOH space, whilst shaking up the property…

    Most Recent Podcasts
    eBizRadio.com Online Radio
    eBizRadio.com Online Radio
    Market it like Taylor Swift | #Insights | #Marketing | Lunchtime Marketing | Kevin Britz | Craig Page-lee | #Podcast
    00:00 / 39.24
    RSS Feed
    Share
    Link
    Embed
    • Market it like Taylor Swift | #Insights | #Marketing | Lunchtime Marketing | Kevin Britz | Craig Page-lee | #Podcast

      Market it like Taylor Swift | #Insights | #Marketing | Lunchtime Marketing | Kevin Britz | Craig Page-lee | #Podcast

      May 25, 2023 • 39.24

      What could we learn from Taylor Swift? She has solidified her position as one of the most influential artists in music history.  She also showcases remarkable business acumen, offering invaluable lessons to the eCommerce industry from her entrepreneurial journey. Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing, delve into…

    • The Plant Powered Show | #LiveEvent | #Health | #Wellness | #Entrepreneurs | Bjorn Salsone | Heidi Warricker | CT & JHB

      The Plant Powered Show | #LiveEvent | #Health | #Wellness | #Entrepreneurs | Bjorn Salsone | Heidi Warricker | CT & JHB

      May 25, 2023 • 18,20

      Seeking too live and enjoy a healthier, more conscious and sustainable lifestyle with a smaller environmental footprint, The Plant Powered Show features top chefs and mixologists hosting live cooking demos and masterclasses, health and wellness experts, a marketplace filled with plant-based food, drink and lifestyle products to test, sample and…

    • No Child Should Be Left Behind | #Insights | #ECD | #Education | Afrika Tikkun Bambanani | Tessa Forman | Kelebogile Mogapi | Lindi Tshabangu

      No Child Should Be Left Behind | #Insights | #ECD | #Education | Afrika Tikkun Bambanani | Tessa Forman | Kelebogile Mogapi | Lindi Tshabangu

      May 23, 2023 • 16.50

      Why does Early Education Matter? The first 5 years of a child’s life have so much to do with how the next 80 turn out. The most vital and informative years of a child’s development is between birth and 6 years old. Lindi Tshabangu, host of Word of Mouth on…

    • Putin coming to SA | #News | The Week that Was | Kuhle Tshabala | #Podcast

      Putin coming to SA | #News | The Week that Was | Kuhle Tshabala | #Podcast

      May 19, 2023 • 15.21

      Putin is set to visit South Africa! Will he or wont he be arrested? Zandile Khumalo sobs during her testimony in court. Lets take a listen to the news making headlines this week with Kuhle Tshabala. Top stories: # Former acting Johannesburg mayor Kenny Kunene spent his days focusing on…

    • WE WILL ROCK YOU | #Theatre | #Music | Breakfast Brunch | Bjorn Salsone | #Podcast

      WE WILL ROCK YOU | #Theatre | #Music | Breakfast Brunch | Bjorn Salsone | #Podcast

      May 12, 2023 • 25:10

      After unavoidable postponements owing to COVID-19 regulations, the brand-new production and major world tour of Queen and Ben Elton’s multi award-winning rock musical We Will Rock You featuring an all-South African cast, crew and band began in Manila, The Philippines in October 2022.  After touring Asia this hit musical opened in South…

    • Exploring the possibilities of blockchain for marketers | #Insight | #Blockchain | #Marketing | Alex Pryor | Dentsu Wisdom

      Exploring the possibilities of blockchain for marketers | #Insight | #Blockchain | #Marketing | Alex Pryor | Dentsu Wisdom

      May 8, 2023 • 26:52

      One of the largest challenges for banks, financial institutions and FinTech companies is the need to stay relevant. To do so, we need to bring back the trust, give customers access to financial vehicles they never had access to before utilising this blockchain technology and look at what we can…

    • Book your next travel expedition in Tanzania | #Travel | #Entrepreneur | Lindi Tshabangu | Godlisten Moshi | GM Expeditions

      Book your next travel expedition in Tanzania | #Travel | #Entrepreneur | Lindi Tshabangu | Godlisten Moshi | GM Expeditions

      May 1, 2023 • 12.28

      The travel industry is booming and if you have ever thought of going to Tanzania or Zanzibar then let entrepreneur Godlisten Moshini be your host. Lindi Tshabangu connected with co-founder of GM Expeditions, Godlisten Moshini to find out more about his entrepreneurial journey and why travel and tourism and how…

    • Predicting tomorrow TODAY with Zeitgeist - dentsu data | #Insight | #Technology | dentsu wisdom | Megan Sayle | Sechaba Molefe

      Predicting tomorrow TODAY with Zeitgeist - dentsu data | #Insight | #Technology | dentsu wisdom | Megan Sayle | Sechaba Molefe

      Apr 13, 2023 • 18:11

      Ask yourself this….as a marketer, brand specialist, content creator are you able to track in realtime how your campaign and concepts are landing and sitting with your consumers? Impossible I hear you say, but you would be mistaken. Now with Zeitgeist by dentsu data you can. Zeitgeist is a proprietary…

    • Luscious Lip Lessons | #Entrepreneur | #Business | #WordOfMouth | Lindi Tshabangu | Luyanda Ketelo | Luyanda Kosmetics

      Luscious Lip Lessons | #Entrepreneur | #Business | #WordOfMouth | Lindi Tshabangu | Luyanda Ketelo | Luyanda Kosmetics

      Apr 12, 2023 • 21:36

      Fiery, fierce, female and only 21, Luyanda Ketelo is driven and ambitious and setting ‘lips a gloss’ across South Africa. Lindi Tshabangu, host of our Entrepreneur Show – Word of Mouth, caught up with founder of Luyanda Kosmetics, Luyanda Ketelo to find out what keeps this entrepreneurs flame ablaze. To…

    • Dividing to multiply in your business | #Business | Business Brunch | Bjorn Salsone | Christian Harbeck | #ActionCoach | #Podcast

      Dividing to multiply in your business | #Business | Business Brunch | Bjorn Salsone | Christian Harbeck | #ActionCoach | #Podcast

      Apr 6, 2023 • 21.01

      How do you divide to multiple in your business? Today we take a look at Leverage in your business and how you can divide your time and efforts to maximize your output and spur your growth. Bjorn Salsone is joined by Christian Harbeck, Action Coach and this week we start…

    Facebook Twitter Instagram Pinterest
    © 2023 ThemeSphere. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Please enter the correct answer: *


    Lost password?

    Register Now!

    Already registered? Login.

    Please enter the correct answer: *


    A password will be e-mailed to you.