Digital Twins – what is it and how can you use this in your marketing strategies today?
A digital twin is a digital representation of a physical object, process or service. A digital twin can be a digital replica of an object in the physical world, such as a jet engine or wind farms, or even larger items such as buildings or even whole cities. As well as physical assets, the digital twin technology can be used to replicate processes in order to collect data to predict how they will perform. Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing every Thursday at 12h00 delve into the digital world of twinning.