#DIGIBATE PANEL ANNOUNCED | How to choose the right agency for your brand? #AegisTL

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The next Thought Leadership Digibate – hosted by Aegis Media in conjunction with BizCommunity – will delve into the elements that brands should consider when selecting a creative agency. The Digibate will be held on Friday 24 August 2012 in Johannesburg and will be streamed live between 09h30 and 11h00 on www.ebizradio.com

“With the integration of various marketing platforms, agencies need to be specialists in a whole lot more and take on a sustainable and holistic approach when handling the creative briefs for the current and prospective clients,” said Dawn Rowlands, CEO Aegis Media, Sub Saharan Africa, who will be moderating the discussion.

Tony Koenderman

Tony Koenderman is a seasoned journalist who has spent the last 28 years concentrating on writing about marketing and advertising. He is associate editor of Finweek, to which he contributes a weekly section on the marketing business. He is also editor and co-publisher of Tony Koenderman’s AdReview, an annual review of the current conditions and state of advertising and marketing in South Africa, which is published as a supplement to Finweek.

 


Mike Joubert – CEO: BrandsRock Group

Mike has 20 years experience working across various industries as Vice President of Marketing Levi Strauss and Co, Europe, Middle East and Africa, Managing Director of Levi Strauss and Co. SA, Marketing Director of Brandhouse, Strategic Marketing Director at Ogilvy & Mather RSTM and Marketing Development director for Computicket. Mike founded the BRANDSROCK GROUP in September 2009

 

 


Zahn Rossouw – Senior Consultant, Yardstick

Zahn has more than 16 years senior management experience across a number of marketing disciplines.  She has been responsible for developing strategies and managing the implementation of corporate advertising, corporate sponsorship, corporate identity, brand management, stakeholder management, public relations, reputation management and international positioning programmes and has been the custodian of corporate reputation, brand equity and trade mark portfolios for Eskom and Business Connexion, SA’s largest listed ICT Services Company.

 


Lwandile Qokweni 

Is the Sub Saharan Media Manager for Carat SA. In this role, Lwandile services and grows clients and maintains partner agency relationships throughout the region. He also seeks out, manages and mentors key individuals in Carat’s SSA offices.  Qokweni joined Carat SA as a Senior Media Strategist and Business Unit Head in 2009, servicing accounts such as Old Mutual, Iwyze, Just fun Group, and Cell C Retail. Prior to joining Carat SA, Qokweni was a senior strategist at Ogilvy, where he worked with some of the country’s top blue-chip clients.


Luisa Mazinter

Is the co-founder of CUBE (ON THE SQUARE) an integrated marketing solutions company specialising in Direct Response and Internet marketing.  Luisa is also the co-founder of TheMarketingSite.com – an online marketing and communications knowledge hub. It covers a wide range of business and marketing topics including basic principles, the latest industry news and trends, research and statistics, case studies, opinion pieces, and thought leadership articles.

The Thought Leadership Digibates are held monthly and encourage debate and discussion around various topics in the media marketing sector. To listen to previous Digibate podcasts, click HERE

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