BizRadio chatted to Dr. Antony Michail, GMN Country Director for South Africa and Founder of Anacalypsis Strategy and Marketing Consultants. He shares his journey with us that started in Greece and has now landed him in Southern Africa with both an African and European client base.
We further unpacked the need for ongoing skills development and provision of marketing tools within the African market and the launch of the Global Marketing Networks Marketing Professional Study, done in association with Advantage Magazine. He also recently wrote a piece for the GMO Magazine (you can subscribe – its free and a fantastic read) Read it here: Click click!
Anthony Michail is the Founder of Anacalypsis Strategy and Marketing Consultants and has 15 years of progressively responsible experience consulting and advising both small and large corporations in relation to their marketing strategy, implementation, and company growth. Anthony has led these companies through start-up, survival, turnaround and growth modes.
Antony has acted as a consultant and senior marketing director in a variety of industries, including food and beverage, fashion, IT, heating, consumer durables, building products and construction, and environmental services.
He has experience in auditing the marketing function, strategy, and tactics develop and execute marketing strategies, provide direction for future growth and development, new product development, effective budgeting, forecasting, and measurement.
Antony has also designed a number of new initiatives to promote creative thinking in relation to new product development such as specialized Think Tank rooms, QMI (quick market intelligence) and VOC (voice of the customer) workshops. Antony has also delivered a number of academic lectures and seminars in relation to business strategy.
Among his significant previous positions, Antony served as Marketing Director of Fokas Department Stores in Greece, Commercial Director of Anatron Food Services SA (Greece, Cyprus, Bulgaria), Product Marketing Manager and NPD of Triscan Systems Ltd (UK), and Marketing Intelligence Officer of Baxi/Potterton Heating UK.
Antony is a GMN Fellow and holds a Bachelor of Science (BSc) degree from National & Kapodistrian University of Athens (Greece), a Master of Arts (MA) degree from University of Central Lancashire, a Postgraduate Diploma in Strategic Marketing from CIM, and a Doctor of Philosophy (PhD) from University of Central Lancashire.