“Let’s all stop talking about the “consumer journey” as a catch phrase we use to impress others in the industry – let’s get to grips with it and how the consumer feels about the journey and what they use to make the actual purchase at a till point, be it real world or online”.
Craig shares with us the journey that the consumer takes to get from their home to making the actual purchase
Craig Page-Lee in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.
Join Grant Jansen every weekday morning from 10 to noon for the Daily Biz on Biz Radio.
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