Decisions, decisions…helping the consumer on this journey | #RetailBiz with Craig Page-Lee

 “Let’s all stop talking about the “consumer journey” as a catch phrase we use to impress others in the industry – let’s get to grips with it and how the consumer feels about the journey and what they use to make the actual purchase at a till point, be it real world or online”.

Craig shares with us the journey that the consumer takes to get from their home to making the actual purchase

Craig Page-Lee in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

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