Data and Creative Effectiveness in Digital Marketing |#LetsTalkDigitalZA | Audrey Naidoo | Antonio Petra |#Digital | #ebizradio

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.

Audrey Naidoo – Host of Lets Talk Digital connects with Antonio Petra and they discuss  if and how data stifles creativity or enhances it.

Antonio Petra who has been in the digital and marketing environment for over 20 years, and is a specialist in strategy, marketing, analytics, and measurement.


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    eBizRadio

    eBizRadio

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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