Customer experience is the most important aspect of your marketing. How are you shaping up in this area?
Audrey Naidoo, host of Lets Talk Digital connects with Jacqui Maroun, Chief Experience Office at VMLY&R, talking about customer experience and the future of marketing.
Jacqui believes that great customer experience is the most important ingredient for a brand. Deep empathy and design thinking can be used to rewire your organisation and your customer touch points in transformative ways, with positive results for customers and the bottom line.
She shares her views on the challenges being experienced by consumers and how brands can create more meaningful experiences.
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