Content, Social media & SEO | #GoogleBiz with @AndreWilkinson & @StuSocial

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#GoogleBiz with Andre Wilkinson (@AndreWilkinson) & Stuart Fairbairns(@StuSocial) from iProspect (@iProspectSA)  

The guys had a look at the importance and weight that content has in search and the social media world. Google has changed its algorithm from placing importance on links to a stronger focus on content, its relevance and if people are talking about and sharing it.

The traditional SEO approach is to build content for pages on sites but now you also need to include content that is quick and easy to share i.e  blogs. Therefore you now need two content strategies; one around sharing and the other  based on traditional SEO. Your social media strategy needs to be consistent and relevant to your brand and you need good interactive content which people want to share.

Stuart and Andre also hinted at a new product that iProspect will be launching soon that will change that shape of how SEO and social media works. To be announced on BizRadio soon….

Podcast | Click HERE to listen

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eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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