The importance of client-supplier relationships to modern business has taken on more precedence in today’s world of social media: One customer either praising or demeaning your brand can have a real effect on your business. Nick Snow chats to Craig Page-Lee from Posterscope about this dynamic and how to ensure open and effective lines of communication exist between a business and its customers.
Highlights include: the need for all concerned to understand the goals that are trying to be achieved by both the client and the business; also discussed is how the brand/business needs to have a clear short/medium/long term plan in regards to building and/or maintaining a relationship not only between the business and the customer, but the staff as well. Below is a diagram that Craig uses to illustrate these relationships.
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.
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