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Reuters partners with CG Consulting to grow in Africa | #eBizmarketing
27 Aug
2018
Written by eBizRadio

Reuters partners with CG Consulting to grow in Africa | #eBizmarketing »

Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider. Reaching more than one billion people

Maximising brand potential: a profile | #eBizMarketing | Albert Engelbrecht
7 Aug
2018
Written by eBizRadio

Maximising brand potential: a profile | #eBizMarketing | Albert Engelbrecht »

“With South Africa and the world celebrating the Nelson Mandela Centenary on his birthday, it was worth thinking about how his name and

Brand Identity vs. Brand Image | #eBizMarketing | Diane Boorman
1 Jun
2018
Written by eBizRadio

Brand Identity vs. Brand Image | #eBizMarketing | Diane Boorman »

Continuing our series on Marketing with industry expert Diane Boorman (previous podcast can be found here), today we discuss the

A profile on Astrum South Africa
30 Nov
2017
Written by eBizRadio

A profile on Astrum South Africa »

Astrum Holdings Limited has just won an ABAA (Asia Business Achiever Award) hosted by the Asia Business Consultation Association – in Hong

Brand Ambassadors:  Evaluating the Real Cost of Using Cheap Promoters| #eBizMarketing | Andreas Smit
12 Oct
2017
Written by eBizRadio

Brand Ambassadors: Evaluating the Real Cost of Using Cheap Promoters| #eBizMarketing | Andreas Smit »

How do you measure cost per contact? If like so many in the marketing game – you compare the cost of a “like”

BRINGING BRANDS TO LIFE BY CREATING MEMORABLE ENCOUNTERS | #eBizMarketing | Lauren Durant
24 Apr
2017
Written by eBizRadio

BRINGING BRANDS TO LIFE BY CREATING MEMORABLE ENCOUNTERS | #eBizMarketing | Lauren Durant »

Research continues to indicate that live engagement and events have a direct effect on buying behaviour. Annual EventTrack research confirms that 74% of

Don’t buy stolen data | #eBizRadio | #Marketing | #Louise Robinson
11 Apr
2017
Written by eBizRadio

Don’t buy stolen data | #eBizRadio | #Marketing | #Louise Robinson »

Customer databases are one of a company’s most important assets,  nowhere is this truer than in organisations whose core business is lead generation

Don’t let Easter slow your business down | #eBizRadio | #Marketing | #Louise Robinson
30 Mar
2017
Written by eBizRadio

Don’t let Easter slow your business down | #eBizRadio | #Marketing | #Louise Robinson »

Too many businesses make the mistake of thinking a business year is a full twelve months. It isn’t. Late March and early April

FIVE WAYS YOU CAN MARKET TO THE YOUTH IN 2017 | #ebizradio | #Marketing | Khethi Ngwenya
23 Nov
2016
Written by eBizRadio

FIVE WAYS YOU CAN MARKET TO THE YOUTH IN 2017 | #ebizradio | #Marketing | Khethi Ngwenya »

Owner and Managing Director of SchoolMedia, Khethi Ngwenya, believes that in order to empower the South African youth, we need to

A happy customer keeps returning | #ebizradio | #marketing | Louise Robinson
23 Aug
2016
Written by eBizRadio

A happy customer keeps returning | #ebizradio | #marketing | Louise Robinson »

There is no doubt that generating leads is one of the most important steps to turning your target audience into buying customers. Leads,

SA CLEANS UP AT CANNES LIONS 2016 | #ebizradio | #marketing | Tshireletso Yvonne Diogo
4 Jul
2016
Written by eBizRadio

SA CLEANS UP AT CANNES LIONS 2016 | #ebizradio | #marketing | Tshireletso Yvonne Diogo »

The 63rd Cannes Lions International Festival of Creativity, which took place between 18 and 25 June, saw 58 South African creatives walk away

Now that’s real sweet Manhattan| #ebizradio | #marketing | Rita Nel
26 Apr
2016
Written by eBizRadio

Now that’s real sweet Manhattan| #ebizradio | #marketing | Rita Nel »

Manhattan Sweets launched their “Now that’s real sweet” campaign at selected Ster-Kinekor cinemas in December 2015, featuring the range of sweets that Manhattan

CANNES LIONS CAN BOOST YOUR INNOVATIVE COMPANY! |#ebizradio | #insight  | Tshireletso Yvonne Diogo
20 Apr
2016
Written by eBizRadio

CANNES LIONS CAN BOOST YOUR INNOVATIVE COMPANY! |#ebizradio | #insight | Tshireletso Yvonne Diogo »

The 63rd Cannes Lions International Festival of Creativity 2016, taking place between 18 and 25 June, offers a unique start-up package this year

THANK YOU CREATIVITY! | #ebizradio | #Creativity
12 Apr
2016
Written by eBizRadio

THANK YOU CREATIVITY! | #ebizradio | #Creativity »

Cinemark, the local representatives of Cannes Lions, is pleased that the Cannes Lions International Festival of Creativity Thank You Creativity campaign – a

CANNES – IT’S THE FINAL COUNTDOWN! | #ebizradio | #marketing
12 Apr
2016
Written by eBizRadio

CANNES – IT’S THE FINAL COUNTDOWN! | #ebizradio | #marketing »

BREAKING NEWS FROM CANNES: FURTHER DEADLINE EXTENSION GRANTED

 Creatives now have 11 days left to enter their powerful, innovative

Taxis give you exposure to a potential 18 million commuters | #ebizradio | #marketing | Terry Murphy
24 Mar
2016
Written by eBizRadio

Taxis give you exposure to a potential 18 million commuters | #ebizradio | #marketing | Terry Murphy »

Advertising on local taxis is a little contentious. Quite a few potential clients rule it out immediately, regardless of how law-abiding the driver

New marketing metrics needed for the age of the customer  | #ebizradio | #Marketing | Cindy Diamond
23 Feb
2016
Written by eBizRadio

New marketing metrics needed for the age of the customer | #ebizradio | #Marketing | Cindy Diamond »

The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it

Strong community can enhance customer loyalty | #ebizradio | #marketing | #Rob Howard
18 Feb
2016
Written by eBizRadio

Strong community can enhance customer loyalty | #ebizradio | #marketing | #Rob Howard »

Competition for customer loyalty is fierce today and organizations are looking for every advantage. One of them can be a strong community that

Debunking marketer’s misconceptions about race profiles of media consumption in South Africa |#ebizradio | #marketing | #Ross Sergeant
17 Feb
2016
Written by eBizRadio

Debunking marketer’s misconceptions about race profiles of media consumption in South Africa |#ebizradio | #marketing | #Ross Sergeant »

It’s quite common that many of us (myself included) have certain perceptions of ‘white’ magazines and ‘black’ radio stations. It’s quite natural for

Generating solid leads for any business is a skill that can be mastered  | #eBizRadio | #marketing | Louise Robinson
16 Feb
2016
Written by eBizRadio

Generating solid leads for any business is a skill that can be mastered | #eBizRadio | #marketing | Louise Robinson »

Many organisations battle with lead generation. Marketing initiatives have changed significantly due to the advent of the Internet, smart devices and the addition