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Brand Identity vs. Brand Image | #eBizMarketing | Diane Boorman
1 Jun
2018
Written by eBizRadio

Brand Identity vs. Brand Image | #eBizMarketing | Diane Boorman »

Continuing our series on Marketing with industry expert Diane Boorman (previous podcast can be found here), today we discuss the

A profile on Astrum South Africa
30 Nov
2017
Written by eBizRadio

A profile on Astrum South Africa »

Astrum Holdings Limited has just won an ABAA (Asia Business Achiever Award) hosted by the Asia Business Consultation Association – in Hong

Brand Ambassadors:  Evaluating the Real Cost of Using Cheap Promoters| #eBizMarketing | Andreas Smit
12 Oct
2017
Written by eBizRadio

Brand Ambassadors: Evaluating the Real Cost of Using Cheap Promoters| #eBizMarketing | Andreas Smit »

How do you measure cost per contact? If like so many in the marketing game – you compare the cost of a “like”

BRINGING BRANDS TO LIFE BY CREATING MEMORABLE ENCOUNTERS | #eBizMarketing | Lauren Durant
24 Apr
2017
Written by eBizRadio

BRINGING BRANDS TO LIFE BY CREATING MEMORABLE ENCOUNTERS | #eBizMarketing | Lauren Durant »

Research continues to indicate that live engagement and events have a direct effect on buying behaviour. Annual EventTrack research confirms that 74% of

Don’t buy stolen data | #eBizRadio | #Marketing | #Louise Robinson
11 Apr
2017
Written by eBizRadio

Don’t buy stolen data | #eBizRadio | #Marketing | #Louise Robinson »

Customer databases are one of a company’s most important assets,  nowhere is this truer than in organisations whose core business is lead generation

Don’t let Easter slow your business down | #eBizRadio | #Marketing | #Louise Robinson
30 Mar
2017
Written by eBizRadio

Don’t let Easter slow your business down | #eBizRadio | #Marketing | #Louise Robinson »

Too many businesses make the mistake of thinking a business year is a full twelve months. It isn’t. Late March and early April

FIVE WAYS YOU CAN MARKET TO THE YOUTH IN 2017 | #ebizradio | #Marketing | Khethi Ngwenya
23 Nov
2016
Written by eBizRadio

FIVE WAYS YOU CAN MARKET TO THE YOUTH IN 2017 | #ebizradio | #Marketing | Khethi Ngwenya »

Owner and Managing Director of SchoolMedia, Khethi Ngwenya, believes that in order to empower the South African youth, we need to

A happy customer keeps returning | #ebizradio | #marketing | Louise Robinson
23 Aug
2016
Written by eBizRadio

A happy customer keeps returning | #ebizradio | #marketing | Louise Robinson »

There is no doubt that generating leads is one of the most important steps to turning your target audience into buying customers. Leads,

SA CLEANS UP AT CANNES LIONS 2016 | #ebizradio | #marketing | Tshireletso Yvonne Diogo
4 Jul
2016
Written by eBizRadio

SA CLEANS UP AT CANNES LIONS 2016 | #ebizradio | #marketing | Tshireletso Yvonne Diogo »

The 63rd Cannes Lions International Festival of Creativity, which took place between 18 and 25 June, saw 58 South African creatives walk away

Now that’s real sweet Manhattan| #ebizradio | #marketing | Rita Nel
26 Apr
2016
Written by eBizRadio

Now that’s real sweet Manhattan| #ebizradio | #marketing | Rita Nel »

Manhattan Sweets launched their “Now that’s real sweet” campaign at selected Ster-Kinekor cinemas in December 2015, featuring the range of sweets that Manhattan

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