Call Centres – love them or hate them. Do it well and your brands flies, do it badly and you can say good-bye to clients forever. How and why should Call Centres be part of your Marketing Mix.
Kevin Britz and Craig Page-Lee, host our weekly Lunchtime Marketing Show. This week they delve into CALL CENTRES and unpack why it’s part of your Marketing mix and why they should be Solution centres and NOT Selling centres and how the Banks can do better.