PR has often been left out of the initial business strategy formulations and then added on as a “oh lets do some PR”. This approach is a huge mistake and we saw many during the last 12 months of the pandemic doing it really badly. How did your B2B communications go done?
Lunchtime with Kevin host Kevin Britz connects with Thandi Chaotsane-Moticoe, MD and Founder of Purple Room Consultancy that specialises if the B2B arena. Lets take some guidance and advise from her.
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