Buzz words, love them or hate them, but what do they actually mean for you and your brands marketing journey? Lets loose the jargon and get down to the basics. What does the word mean and how it should be used.
AGILITY
Graham Deneys is the Chief Strategy Officer, Media Brands at CARAT SSA and hears buzz words more often than most, so he decided that it was times to bring in some industry experts to actually unpack what these buzz terms mean and how it actually should or could be applied.
Graham is joined by Megan Sayle, Senior Strategist, Carat and Ricardo Lopes, International Strategic Digital Director, dentsu.
Behind the scenes at CARAT – Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries. Carat delivers an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.
Carat is a dentsu company. Together we are 40,000 people in five continents, across 24 time zones, pioneering and delivering the most effective brand, media and digital communications solutions. We are privileged to work with some of the most storied and innovative brands in the world.
