The world is changing more rapidly than ever before….
Just two decades ago the internet was created….A decade ago people were still using dial-up-modems in 1st world countries… Today the globe is buzzing with connectivity and engagements made over the internet via social media and various other user driven websites (Youtube being the best example).
Along with this switch to ”The Internet” (especially among young demographics ranging from teens to people in their 40’s) has been a evolving way in which media and thus advertising have been consumed. Adverts are often skipped, erased or somehow avoided…. In order to make connections in today’s world Brands need to do more than have a 30sec ad spot…..
With all of this in mind, we chat today to Tanya Schreuder, Managing Director of Vizeum, which is one of the network brands of Dentsu Aegis Network.
Topics discussed include:
- ”Connections that count”, how Advertising has moved beyond “just an advert”
- How do Vizeum do things differently than other media agencies?
- If you were to look for new team members what would the 1 quality be that they would have to have?
- The best piece of work was Vizeum did in the last year and why? What were the key observations from this campaign?
- Going Digital against #GBV | MIP partners with TEARS Foundation | Richard Firth | Mara Glennie | #Digital | #ebizradio - October 19, 2021
- Firstwatch announces 2021 initiative to support entrepreneurs | #Entrepreneurs | #PayItForward | #ebizradio - October 19, 2021
- See me, Understand me, Learn with me | #Insight | #Education | The Montessori model enters your home | Madeline Hoban | InHome Montessori - October 19, 2021
- Is your business ready for the new frontier of hybrid working | Business Brunch with Björn | #Entrepreneur | #Technology | Craig Johnson | NSN.CO.ZA - October 19, 2021
- Abundance is not what’s in your wallet | #Insight | #LunchtimeSeries | Kevin Britz | Naomi Basson | #Podcast | #ebizradio - October 18, 2021
- How important is Employer Branding to you and your business? | #Insight | #HR | Pabi Mogosetsi | UNIVERSUM | #Podcast | #ebizradio - October 18, 2021
- Motoring News | Diesel and Dust | Tumelo Maketekete | #Motoring | #ebizradio | #Podcast - October 15, 2021
- How is AI going to affect both Business and the Advertising landscapes? | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #ebizradio | #Podcast - October 15, 2021
- How do youth actually consume content? | #Entrepreneur | #WordOfMouth | Lindi Tshabangu | Khathutshelo Bapela | #Podcast | #ebizradio - October 14, 2021
- Since SA has have moved to level 1 lock-down, what effect is this having on the markets? | #Insights | #Trading | Zihad Israel | CMTrading | #ebizradio - October 14, 2021