Activist leads global marketing | #MarketingBiz with Ulrich Henes

BizRadio chats to Ulrich Henes – founder and president of the Localization Institute, a Madison, Wisconsin, based consulting and event organizing company.

Already in his early years, Ulrich was fascinated by language, cultural differences, and global business. A native of Germany, he spent the first decade of his career organizing international campaigns against the arms race, apartheid and promoting awareness and respect for differences among people, countries and languages in the international business community. Ulrich also serves on the executive committee of Translators without Borders as chair of the sustainability.

Ulrich Henes in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

Follow @LocInstitute Follow @brand2global

He takes us on a personal journey of his early years to where he is today; what his company does and why?  We move on to find out about his link to the Global Marketing Network and the upcoming Brand2Global Conference – The Global Marketing Conference – being hosted in London 16 -18 September 2013.

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