A PowerPlay in the energy drink market | #BizInsight @PlayEnergyDrink

GenericCoverImageWe find out more about the rise of PowerPlay in the SA market and its recent win of Product of the Year, along with its collaboration with local HEROES.
Kgomotso Tabane in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen

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PowerPlay energy drink is playing outside the ordinary this year with exciting collaborations lined-up for the socially conscious and outspoken. By partnering with a mix of local talents who are leading the way within the arenas of art, fashion, music, poetry and retro- style in South Africa, PowerPlay will demonstrate what it means to live boldly and be fuelled to always play outside the ordinary.

We have selected individuals that we believe embody the PowerPlay brand and our symbol – the Griffin, in their creativity, focus and power. Together we aim to take this unyielding spirit to consumers through the PowerPlay Heroes documentaries and the 48-hour exhibition of street culture – the Griffin Sessions

Kgomotso Tabane

Join Grant Jansen (@Kapetonian) every weekday morning from 10 to noon for the Daily Biz on Biz Radio. Stay in touch with Grant at @Biz_Radio on twitter, Biz_radio on Skype and [email protected] to mail him.


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