A Paradigm Shift In Events Marketing |#Letstalkdigital |#Digital | Audrey Naidoo | Neo Matsau

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As the world moves towards a new normal amidst COVID-19, marketers are also shifting their focus to adapt. We are seeing the pivot to digital platforms as marketers shift their budgets from physical to virtual events.

This can be daunting for some marketers to venture into unchartered territories. At the same time, it does presents a new set of opportunities for marketers to innovate and be more creative. Neo Matsau, a “polymath who believes in the power of innovation for growth”, talks to Audrey Naidoo of #Letstalkdigital about the recent shifts in event marketing in SA, how is technology shaping and influencing these shifts and opportunities for marketers to build 360 experiences.

Neo’s contact details: [email protected]

To listen to the entire conversation CLICK HERE

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eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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