A 12 step manifesto for Marketers globally | #MarketingBiz with Luisa Mazinter

Luisa unpacks the new 12 step manifesto for Modern Marketing that was recently published in Marketing Week and its relevance to your business or your career as a marketer.

Luisa Mazinter in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

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The steps are as follows:

• Strategy
• Brand
  
• Experience
• Data
• Digital
• Personalisation
• Technology
• Creative
• Content
• Multi-screen
• Social
• Commercial

If you would like to read more and join the #momama debate – go to marketingweek

Luisa Mazinter is the co-founder of CUBE (ON THE SQUARE) an integrated marketing solutions company specialising in Direct Response and Internet marketing. She is also the co-founder of TheMarketingSite.com – an online marketing and communications knowledge hub. It covers a wide range of business and marketing topics including basic principles, the latest industry news and trends, research and statistics, case studies, opinion pieces, and thought leadership articles.

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