5 barriers to build customer loyalty | #RetailBiz | Craig Page-Lee



“How can we start a loyalty program?” has almost become as popular as the now famous, “Is there an app for that?” Despite all this talk about customer loyalty, most retailers are struggling to launch and manage successful loyalty programs and a rewards structure that can sustain long-term growth.

We chat to Craig Page-Lee and this week he unpacks a recently published article by Keith Colbourn on the  5 barriers and adds  his personal insights and market learning’s

Barrier #1: A Loyalty Program is a Loyalty Approach

Barrier #2: Loyalty is the Responsibility of the Marketing Department

Barrier #3: Customer Profitability is Key Indicator

Barrier #4: Build a Program, the Data Will Come

Barrier #5: Technology Makes It Easy

To read the full article –  http://www.retailcustomerexperience.com/article/179500/Five-barriers-to-building-retail-customer-loyalty

* Keith Colbourn leads the global loyalty practice at dunnhumby, responsible for developing and growing solutions in regards to customer loyalty and rewards programs for clients including The Kroger Co., Tesco, Shell, Macy’s and Ruby Tuesday

RetailBiz-On-BizRadioCraig Page-Lee in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen

Duration: 19:52 | Size: 19.1mb | Format: MP3

Craig Page-Lee MD Posterscope RetailBizCraig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

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