Kay Cheytanov started the company, 3RC in 2001 as a creative outlet for her musical career. She needed to find a different audience and school children sounded ideal. Tired of touring the country surrounded by intoxicated people she longed for a sober crowd where she could share her story and passion.
Fast forward to 2022, Kay and her team have changed the “choosing a post matric educational avenue” is literally just a click away, as they have launched SWIWEL. This is Africa’s first fully 3D immersive online experience for young people to search and interact with various educational places from the dinning room table. No longer are we bound to within our borders, we can search globally and see what and how South African young people can look at to further their studies.
Behind the scenes of 3RC – a creative platform that brings together marketers, social investors and educators to provide our youth and their families with the information they need to make informed decisions about their future and what and where to pursue post schooling education. CONNECT DIRECTLY